It’s valuable to take a look at market trends: FIRST, consumers are increasingly looking at the function, performance and longevity of products; their purchases are no longer purely impulsive or aesthetic. SECOND, intangible assets such as brands, know-how and sustainability are increasingly valued. THIRD, and last, is the major change in consumers’ purchasing habits and traditional loyalties; consumers buy through new sales platforms that are borderless and allow them to access other products and services in a participated way.